Government Agency

Digital Tool for Employee Protection

01: Created a research and data-driven mid-fidelity concept that helps Seattle employees

02: Positive quantitative and quantitative feedback from the user group on our concept

Major Outcomes

Client

Toolkit

Data Analytics | Competitive Analysis | Semi-structured Interviews | Workshop | Mid-fidelity Wireframes | Survey | Concept Testing

Low-income workers remain vulnerable from the negative impact of labor laws violation because they have limited access to resources and lack of knowledge. Building upon the success we had with the digital tool for labor law education, we are now exploring a way to create an innovative employee-facing tool to help them understand their rights under the Seattle Labor Standards Ordinances.

See Our Accomplishments So Far

Context

The Big Question

How might we create an engaging and efficient outreach method to help low-wage employees understand applicable labor laws?

The Process

First, we conducted thorough research to understand the current pain points of our target audience, including secondary research, competitive analysis and semi-structured interviews. We then gathered the research insights and ran an internal workshop where the team came together to align on the next steps. The workshop helped us determine three main user pain points we want to focus on: limited labor law awareness, language barriers and complexity of labor laws terms, and limited feedback channels.

Taking this information, we then created design concepts that will effectively address those pain points. Those concepts were then combined into one design direction, for which we create wireframes for so we can gain users' feedback via concept testing. With the concept testing completed and feedback gathered, we are now refining our design to better adhere to users' actions and expectations.

Accomplishment So Far

01: A Revolutionized Approach

Currently, OLS has outreach officers who organize workshop sessions or do door-to-door with businesses to pass on labor law information to employees. Our design concept is an exponential learning system that will revolutionize the way the OLS educates employees.

Through the integration of this system, the worker becomes empowered to play a proactive role in learning about labor laws and helping ensure compliance. Not only so, holistically, this approach also prompts exponential impact, as we can reach people more efficiently in a given time byleveraging the power of social sharing.

Here is a snapshot that summarizes the works we have done so far.

02: A Mid-Fidelity Prototype

This is the latest version of our design concept. It gives a short demonstration of what a user might expect in terms of interaction and content when they land on our concept. Feel free to try it out, it is (mostly) interactive!

03: Research Facts & Figures

Here is a snapshot of our team's accomplishments so far in terms of research. Through conducting multiple in-depth research studies, we have gathered authentic insights that were transformed into a revolutionary concept. Additionally, at the end of the concept test, we asked each participant to rate on a scale from 1 to 10: "Would you recommended this concept to a colleague or a friend?". Combining participants' data, we calculated a Net Promoter Score (NPS) of 80, which indicates an "Excellent" rating. This coincides with participants' quotes from the concept test, affirming that our initial concept strongly resonates with our target audience.

4

20+

80

Research Studies Working Directly with Target User Group

Valuable Research Insights Turned into Digital Solution

NPS from Target User Group on the Initial Concept

“I think the concept is really good, I think it is really important. People need to know they’re making their money.” -P6

"Pretty cool. Seeing all the comparison is good, versus, you know, the Seattle standards and what the person is experiencing.” -P2

Learn More

Our team specializes in helping your business to be more customer-centric by designing intuitive processes and designs that inspire and engage users by meeting them where they are. If you would like to learn more about the project and/or want to know how we can help you, please click the button below to reach us.

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